Frequently Asked Questions
Is this available to any business?
This is available exclusively to Tourism Top End members looking to use the Campaign Brand (currently Never Have I Ever...).
When do I need to submit my EOI?
If this is something you'd like to be involved in, please submit your expression of interest online. Round 2 Applications close midday 18 January 2021 for advertising running between February - April 2021.
Can I choose who I want to advertise with?
You can choose to work with any advertising partners that are members of Tourism Top End. This includes tv, radio, print, airport and digital marketing agencies as listed above.
Is advertising booked by Tourism Top End or myself?
You have the full flexibility to select and book your own advertising with an approved member media partner once you have been approved in the program.
Can I use this fund for advertising outside of the Northern Territory?
Advertising must be targeted within the Northern Territory.
Can I use this fund for existing advertising contracts?
No, the fund cannot be applied retrospectively to existing advertising agreements.
What are the minimum requirements to adhere to meet the campaign brand guidelines?
Tourism Top End will supply a brand style guide, assets and templates upon approval into the program. It includes things like colours, taglines, graphic use, logo positioning and call to action requirements.
Do I have to use the 'Never Have I Ever' campaign?
Yes, marketing activity must use the official tourism campaign 'Never Have I Ever'. A style guide and templates is available exclusively to Tourism Top End CTAF partners.
How and when is the payment made to my business?
You will need to pay your invoice in full to your media partner/s and will send a payment remittance to Tourism Top End. This may be monthly or at the end of the campaign, subject to the media agency.
Tourism Top End will then reimburse your business within 7-14 days upon notification of payment and receipt of payment remittance, acquittal and a copy of the advertisement in-situ.
What can the fund not be used on?
The fund is only to be used on advertising/media buy. It cannot be used for creative or service fees attached to the advertising buy so please ensure you request for these to be broken down by your chosen media partner.