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Tourism Top End have partnered with Tourism NT to deliver some strategic marketing for the Million Dollar Fish (MDF) campaign. The competition commences on 1st October 2018 and will end on 31st March 2019.

TTE activity includes:

  • 4 month Digital campaign on interstate media linking to a dedicated campaign page within TTE’s website
  • Social media activity targeting specific demographic with links to the campaign page
  • Dedicated MDF consumer newsletter (25,000+ subscribers) highlighting some of the specials, with a link to the MDF campaign page
  • Regular mention on the weekly ‘what’s on’ radio segment on Mix 104.9

 

To make your business stand out, we recommended that you:

  • Load a Million Dollar Fish special deal or value-add into BookEasy (see instructions below).
  • Submit engaging content for the Million Dollar Fish email newsletter (see details here)
  • Pickup MDF posters and door hangers from the Tourism Top End Visitor Information Centre (regional operators, please This email address is being protected from spambots. You need JavaScript enabled to view it. to request these)
  • Consider advertising opportunities available with TTE e.g. video wall and online web banner (see opportunities here)


PLEASE CLICK ON THE LINKS BELOW FOR STEP-BY-STEP INSTRUCTIONS ON HOW TO UPLOAD YOUR SPECIAL DEAL OR VALUE ADD INTO BOOKEASY.
Note: tour operators will need to add specials as a separate product.

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