TTE Region Spotlight - Japan Market - Tourism Australia

In 2019, Japan was Australia’s fifth largest inbound market for visitor arrivals, and for total visitor spend and sixth for visitor nights.

Australia is one of the first major international destinations to launch a campaign in Japan this season, timed to achieve maximum consideration and intention for Australia. Campaign timing is also aligned with research findings that many Japanese travellers choose their international travel destinations three to six months in advance.

Thank you to Derek Baines who will be joining from Japan. Derek is the Country Manager for Japan.