2022
New Zealand Spotlight with Tourism Australia - 4 October
The New Zealand market continues to recover with Aviation routes into Australia expected to increase to 83% in March 2023. On Average the New Zealand traveler spends 10 nights in the nation with 53% visiting friends and relatives and 26% Leisure holiday travelers. The consumer experience, consideration of the destination and intention to travel are on the rise with safety and security the number one draw factor. The main market travelling from New Zealand are HYT, Luxury traveler and the long-stay traveler with top defining interests being Natural Environment, Food & Drink, Wildlife and the Journey.
North America Spotlight with Tourism Australia - 4 October
Sentiment continues to be strong generally for long haul travel at present. Latest research from MMGY shows that 81 per cent of Americans are placing more importance on taking vacation days in the next 12 months and that 73 per cent of all United States leisure travellers are interested in travelling internationally in the next 12 months, with Australia up four percentage points.
Japan Spotlight with Tourism Australia - 6 September
In 2019, Japan was Australia’s fifth largest inbound market for visitor arrivals, and for total visitor spend and sixth for visitor nights. Australia is the most popular destination for overseas school excursion programs from Japan. Increasing focus is being placed on the Free and Independent Travel (FIT) segment, as Japanese outbound travellers mature.
UK Spotlight with Tourism Australia - 10 May
Now that Australia’s international borders have re-opened, Tourism Australia's focus in the UK market is to expedite inbound tourism recovery by immediately capturing the pent-up demand and driving short-term conversion through partnership marketing.
Maximize the Cruise Industry - 09 August
With the announcement of the long awaited Cruise Ship operations returning to NT soil, the industry and operators have been working tirelessly to create a safe and stress-free environment for visitors to adventure again!
After two long years, it is time to reincorporate cruise back into the focus of our Tourism Businesses. This workshop will have guest speakers from a range of areas within the Cruise Industry.
Alex Heroys - Chief Executive
Destination Southern Tasmania
- The importance of the welcome
- Managing a volunteer 'army'
- Engaging and working with shore excursion ITO's
- Diversifying the product offering
- Understanding the different ships
- Accommodating small independent tour sales
Hear from us at Tourism Top End and what we are doing to maximize our members and activate our wonderful city.
Sarah Purcell - Visitor Centre Manager and Tracey Heffernan - Visitor Centre Assistant Manager
Tourism Top End
- Our role on cruise days
- Darwin Ambassador Program
- Current Visitor Centre Initiatives
- Current Marketing initiatives
- How to get involved
Excel and Elevate you Brolga Submission with Tourism Northern Territory - 21 June
The Brolga Northern Territory Tourism Awards (Brolga Awards) are the official tourism awards program for the Northern Territory.
The Brolga Awards recognise and encourage tourism businesses that strive for excellence in every area of their operation. Winning a Brolga Award is the industry’s highest accolade and the recipients represent the best products and services in the Northern Territory. Business category winners represent the Northern Territory at the Australian Tourism Awards.
Have the confidence and support to enter a fantastic submission into the 2022 Brolga Awards. This workshop is aimed to support our Tourism Top End members with tools, tricks, tips and knowledge from industry professionals. As the Regional Tourism Organisation we want the opportunity to highlight and showcase the myriad of excellent products in our Top End Region. We want our members to feel confident in entering a submission that meets both a State and National Level.
The workshop is a unique opportunity to hear from each sector of the Brolga Awards.
You'll walk away knowing:
• What are the Brolga Awards?
• When to Nominate
• How to elevate your submission
• What the Judges are looking for
• Success stories from the 2021 Brolga & National Awards
Guest Speakers include:
Brolga Award Organiser - Susan Webb
Judges - Kirsty Sayers-Hunt
Entrant - Annabel Curtain
Grow your bookings with Rezdy Channel Management (Facilitated by TNT) - 14 June
This workshop is facilitated by Tourism Northern Territory and Rezdy. Max, the Marketing Manager for Growth at Rezdy will take you through how to use Rezdy to manage your distribution channels, expand your reach to new customers, and grow your bookings.
We'll go through:
- An overview of Channel Management in the experiences industry, and what it can mean for your business
- The Rezdy Marketplace, and the different types of resellers you can connect with
- How to get started on your journey
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Introduction to Accreditation with Australian Tourism Industry Council - 24 May
This workshop will be beneficial to our members, with a guest speaker from the Australian Tourism Industry Council.
Topics will include: Subsidies for Full TTE Members, What is Accreditation, Benefits of Accreditation, Review Pro, Optional additional modules, Additional Accessibility Module, Additional Eco Star Module, International Ready Module, Level 3 - Digital Distribution and Marketing (Self-Assessment), Level 4 – Trade Marketing Boost
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Singapore Spotlight with Tourism Australia - 10 May
With quarantine-free travel for vaccinated citizens from Singapore to Australia and direct flights into Darwin, learn how your business can benefit and encourage this growing market. This TEP information session focuses on the Recovery of the Singapore Tourism Industry, Air Services and the opportunities that arise from the Singapore Market. Hear directly from the Regional Manager of South & South East Asia Brent Anderson from Tourism Australia.
Reconnecting your business with travel trade partners seminar - 22 March
This workshop will demonstrate how to conduct a sales engagement with tourism and travel trade partners. The workshop will be framed around
identifying your unique selling points, and how to frame a sales opportunity for you to achieve tangible results for your organisation.
You will finish the workshop have a very clear understanding on how to achieve these goals.
Workforce Recruitment Information Session - 24 March
To keep members informed TTE is delivering an information session on the new workforce recruitment support programs
and initiatives by NTG's Department of Tourism Industry and Trade. This will focus on how members can be involved and also
leverage on these campaigns designed to attract employees to the Top End.
2020
Get the Grant - 6 May
Preparing a successful grant proposal requires significant research, good preparation, and sound writing skills.
This tutorial will simplify the grants process, help you to better understand the context of grants and how to avoid common errors.
You will also learn how to write a compelling application using your business data and public data.
Business Spring Clean - 13 May
A robust business has a set of financial and strategic documents to help guide growth, assess business health and minimise risk.
The workshop will identify key fundamentals and provide advice on best practice and practical steps that businesses can take to reset, clean up and shape up their business and ensure regulatory compliance.
You will cover:
• Strategies
• Compliance
• Attracting Customers
• Financial Modelling
Hook into BookEasy - 20 May
How do customers book your product?
Bookeasy is the centralised Booking Management System used by your Regional Tourism Organisation (RTO) to make bookings for you. All bookings made in-house by your RTO on the customers behalf, or by a customer directly through the RTOs website are powered by Bookeasy.
For your product to be bookable through your RTO, your booking system must to be connected to Bookeasy. If you do not have a compatible system, you are able to manage your product directly in Bookeasy.
This tutorial will provide simple instructions on how to connect to Bookeasy and how to ensure your bookable product is attractive and up to date for best results.
Doing it Digitally - 27 May
Direct from Google, Tommy will provide tips, tools, and resources to help your business through these uncertain times. Tommy will walk you through a set of actionable tasks that will help you to navigate what to do and when, focusing on making the most of emerging digital trends.
Emergency Social Media - 3 June
Basic social media training for when you're forced to DIY
Social media is well worth the effort, particularly as people start dreaming and planning their future holidays. Just because you can't pay for a Marketing Manager doesn't mean you can afford to ignore social media.
This webinar will provide simple tips and tricks to keep your social channels alive and maximise the impact of your efforts. Whether you're new to DIY social media, holding the fort until your staff are reactivated, or need a refresher considering the digital explosion within the current environment, this webinar is for you.
Switch on after Switch off - 10 June
Reopening your business to effectively service visitors again won't happen at the flick of a switch. Doing some operational planning will mean that you are in the best possible position once restrictions are lifted.
Expert advice from Kate Carnell, the Australian Small Business and Family Enterprise Ombudsman, will provide an overview of key considerations, covering topics on how to reactivate staff, along with further support services for specific workforce and business elements during switch on.
Game of Inches - 17 June
Join Nigel Collin, global thought leader and author of 'Game of Inches', as he explains what the right methodology and mindset can do for your tourism business. Change can be difficult and sometimes appear impossible. Learn an effective process of embracing change by using small consistent improvements to create big and lasting results for your business. Understand how to identify an existing challenge or gap and begin generating useful ideas and solutions. Consider the common actions and behaviours of over 80 successful entrepreneurs and leaders and discover how to empower your staff to consistently seek constant improvement.
Using your Reviews to Improve - 24 June
Word-of-mouth is the most powerful form of marketing. Reviews are online evaluations and are critical in attracting and retaining customers. The great thing about online reviews is that, unlike traditional word-of-mouth marketing, you regularly get to reply, giving you more opportunity to promote your brand and quality of your product.
In this webinar you will learn how to make the most of ALL your reviews, positive or negative. It will provide practical, best-practice information on review management strategy, and how to use your reviews to deliver even better guest experiences.
Demystifying Distribution - 1 July
Put simply, distribution is how you reach your customers or how they can find you. In this tutorial you will learn about the trade distribution system, rate sheets, rates of commission and the roles of various booking agents. Find out how you can set up distribution channels and get more customers. Don't miss Nicole's top three tips!
Rebuilding Consumer Confidence - 15 July
Creative Strategist Mia Fileman will step you through how to recover your customers and customer confidence after a crisis. It's never easy, however difficult situations can have a positive effect on a business' brand. Mia will teach you how to positively manage your brand to stay top of mind, how to encourage re-bookings and nurture leads, and communicate confidence to consumers to encourage travel as soon as it's safe.
Making social media work for you - 22 July
Learn how to market effectively on Facebook and Instagram, understand your audience, leverage content and save time.
Ultimately this tutorial will reveal how to execute a three-stage advertising campaign that continually identifies potential customers, retargets them to reignite interest, then works to deliver them as leads or even sales.
The customer is mostly always right - 28 July
ReviewPro is the world leader in guest intelligence solutions. The system scans online customer reviews from over 175 online travel agencies and review sites, collates the data and generates user-friendly, comparative reports. ReviewPro provides a deeper understanding of a business’s online reputation and enables you to proactively turn guest insights into actions that lead to increased revenue. This tutorial will assist you to prioritise operational and service improvements, deliver better guest experiences and increase guest satisfaction and online rankings.
Unlocking Accessible Travel - 5 August
The Good Scout Travel Co. was founded in 2017 by wheelchair-user Scott Crowley, his wife Clair and business partner Linda. Born out of a desire to normalise travelling with a disability and to further promote accessible travel options to the accessible travel community, the team saw a huge gap in the market for accurate accessible travel information.
Scott and Clair have travelled extensively in Australia and overseas. They have an intimate understanding of the barriers and roadblocks to wheelchair travelling and they talk to many other individuals who face similar barriers. Learn more about the accessible travel market and consider opportunities to cater for and capture more of this active market.
